Cheaper. Deviant is expensive. While im assuming they are investing their profits in new opportunities (i hope!), they are charging way too much for base costs.
I also find it ridiculous that they have people scrutinize the prints to make sure its not copyrighted or trademarked material. What a waste of time. Kinkos doesn't scrutinize your work if you ask them to make a copy and send it somewhere.
Personally, I think a signature is very important on a print. When I sold prints at the market, I signed the border lightly with a pencil. The buyer can then make the decision to remove it if they don't want it to detract from the purity of the image, or to retain it as a connection with the person that made it.
I think it's important to know how much it means to the artist. With some, they've sold so many prints that they no longer care as much as those who have just made their first sale. A signature doesn't mean much to some, but to others it means everything. For me, a genuine note of thanks normally suffices.
I see allot of great prints but there printed very small to me of it is a print then it should be 18x20 more or less other wise it may as well be called a postcard. having the artist personally signed it would be cool, and it would be cool If they came with bonuses, like stickers and buttons a t-shirt maybe and discounts are always nice. a lock of funds is the only thing keeping me from buying prints but I'll be more likely to buy the bigger prints then the smaller ones unless I really like it.